15 Steps to Writing a Killer LinkedIn Profile

Authority Marketing
77 ratings

The 15-Step Framework behind the Top 0.1% of LinkedIn Profiles.

Take the exact 15 Steps we took to write dominant LinkedIn profiles that provoked INSTANT responses from giants like Amazon, Microsoft, and Zalando SE.

If you want to craft a profile that stands out & DOMINATES 99+% of LinkedIn profiles, attract your ideal client/company through CLEAR MESSAGING, and ultimately get your prospects to take ACTION...

...then this 15-Step Framework is a NO-BRAINER for you.

My old LinkedIn profile SUCKED.


Back in the day, I knew nothing about LinkedIn profiles.

Like everyone else, I thought it was pretty much an online CV.

I wrote a few facts about myself, listed my skills & accomplishments, and filled in my work history.

The end result didn't exactly look amazing, but since I was comparing it to everyone else's, I thought "It will do".

Then one cold January morning I hopped on a call with Dina.

The next 45 min changed everything.

We got talking, and she mentioned she was charging $1,407 for writing her clients' profiles.

I was shocked. "People pay THAT much?"

"Stevan, I'm actually undercharging.

Here's the catch:
1. People who hire me generate opportunities worth much more than $1,407 through their LinkedIn profiles.
2. 99% of these people can't verbalise their value & don't have any idea how to write the profile that brings results.

3. And when I say "results", I mean successfully converting clients, getting all the juicy job offers, and business opportunities that other people don't.
THAT'S why they pay."


Damn. A couple of fair points there.

I was hooked.

Then she let me in on her secret -

"Your LinkedIn profile isn't your CV, it shouldn't be written for everybody, and it's definitely NOT about you.

It's a targeted Landing Page for your Ideal Audience, and it should be talking about THEM."


"Ok, let me be blunt.

Right now, the people who read your profile think you're nothing special."

-Not gonna lie, that revelation hurt a little.

"But when they read my clients' profiles, they say I need that person in my life."

"Mhm, I see."

It all made sense, but I had to see it with my own eyes...


The project that made ALL the difference.


Fast forward 6 months, we started working on our first profile together.

The client, Mario, was a Security Manager who aimed high.

Sick and tired of working in warzones, he wanted to secure a Senior position at a Big Corp in Europe.

But there was a problem.

He had the "wrong experience", and lacked Higher Education - meaning he didn't meet the basic requirements to get a Senior position in Europe.

On top of that, I knew nothing about Security Management.

It took tons of research & three drafts before we hit the right tone.
Altogether there must've been 45 FULL pages of text.
I was dead tired.
Turns out, I wasn't the only one who thought that way.
Microsoft, Amazon, and Zalando SE also shared my opinion.

So they reached out to Mario.
He went from struggling to find a job, to having three multibillion-dollar companies COMPETE FOR HIM.

"Great accomplishment Stevan, but what's all that got to do with 15 Steps?"

I'm getting there, don't worry.

After Mario came a whole bunch of clients, a US Diplomat here, a Californian Lobbyist there, and a few people with high-paying jobs I didn't even know existed.

But none of them were the people I was talking to on a daily basis.

So I came up with an idea.

"Dina, why aren't we selling the profile writing process?"

"Who would buy it?"

"Everyone who can't afford to invest $3,997 in our profile copywriting.

They simply follow a step-by-step Guide, and we give them relevant Examples, Frameworks, and Formulas.

So they get a proven, easily replicable process to successfully write everything on their own."

"Fuck man, you're a genius. Let's do it."

That's how 15 Steps to Writing a Killer LinkedIn profile was born.


Turn your profile into your 24/7 Sales Rep.

So here's the thing.

A "good" LinkedIn profile is not good enough.
Anything less than "bloody amazing" is costing you money.

If you're a:

  • Freelancer looking for clients,
  • Business Owner, C-suite, or Entrepreneur growing a business,
  • Startup Founder trying to get funded,
  • LinkedIn Creator growing your audience,
  • or an Employee looking for a better job...

...people WILL be looking at your profile.
And depending on what they read - they will either take you seriously, or move on.
Simple as that.
To make sure scenario A happens, you need to treat your LinkedIn profile as your Personal Brand's Landing Page, instead of following the forgettable resume format.

So skip hours of contemplating, and simply follow the step-by-step Framework that generated MASSIVE results time & again.

You'll discover:

✔️ The 3 crucial principles you absolutely MUST know about when writing an effective profile...if you want to get more calls booked...more sales...and more profits.

✔️ Effective Headline Formulas that spike your target market's curiosity.

✔️ What to put on your Background Photo. (The chances are it's not what you think it is.)

✔️ Proven Techniques to frame the first sentence of your About section, and compel the reader to keep on reading.

✔️ How to IDENTIFY & CONNECT with the reader's PAINS & BENEFITS. (The core of your About section.)

✔️ How to build AUTHORITY & present your SOLUTION. (Without sounding like a sleazy car salesman.)

✔️ How to impel the reader to take ACTION, i.e. email you, DM you, or book a Consulting Call.

✔️ The Customer-Centric approach you should be using, opposed to the mainstream Company-Centric approach that will NEVER convert.

✔️ Copy Principles that Professional Copywriters use to persuade.

✔️ How to write the beginning, middle & end of every previous Experience you had, while proving HOW does that experience make you the Expert you are TODAY.

✔️ How to MASSIVELY stand out from the crowd by using the art of Storytelling.

✔️ How to go right where others go wrong; if you want your profile to convert - don't talk about yourself, or your company.

✔️ EXAMPLES guiding you to successfully apply each step.

These 15 Steps can be used by anyone, regardless of your:

  • Industry.
  • Level of expertise.
  • Goal. (Looking for clients/employment, growing brand awareness, pivoting career, etc.)

...Because the final result is positioning yourself as the first choice for your Target Market, and get them to reach out to YOU.

And to MAKE SURE you have absolutely everything to write a profile that sells, we packed this guide with five mind-blowing Bonuses - at ZERO cost for you.

Inside you'll find the Top picks from our BEST PERFORMING Clients’ profiles + the same LinkedIn Profile Optimisation Guide we use with our $3,997 clients.

Bonus #1: ($499 VALUE)

Mario's full profile (Yes, The Security Guy).

You'll be able to clearly see how we turned his biggest weakness into his greatest STRENGTH, and which Techniques we used to make the giant corps go bananas.

Bonus #2: ($499 VALUE)

The full profile of a Professional Networker looking for Clients.

This profile sets an example for any Consultant, Coach, or Freelancer trying to get business from LinkedIn.

We did wild things here. Crushing Target Clients' objections, challenging them, and overcoming a problem of having a niche specialty that not many people are aware of.

And it was a MASSIVE success.

Bonus #3: ($499 VALUE)

The full profile of a Sales Rep pivoting into Project Management, with ZERO expertise in the industry.

Are you pivoting your career? Or perhaps you have little to no experience at all?

No experience - no problem.

Find out how not-so-fancy-job like a waiter can be a great base for a Project Manager role.

Trust me on this - you can link ANY experience to the desired position you're applying for. And prove you're the best fit for the job.

Bonus #4: ($499 VALUE)

The full profile of a Startup Founder trying to grow Brand Awareness (while appealing to two different audiences).

Ouch. This was a tough one.

Growing Brand Awareness as a Startup Founder ain't ever been easy, especially if you need to appeal not to one, but to TWO different target audiences.

On top of that, nobody believes you know what you're doing as a small Startup, so we had to build lots of trust, and show both passion & competence for people to take a bait.

But that's not all...

We've broken down each profile, showing you exactly which techniques were applied where - so you can steal from the best we have, and turn your profile into your 24/7 Sales Rep.

And last but not least...

Bonus #5: ($49 VALUE)

LinkedIn Profile Optimisation Guide.

Have you turned "People also viewed" OFF in your LinkedIn profile settings yet?

If not, you're driving your potential clients away to competitors.

This, and nine more hacks have just been added as a separate Bonus Guide so you can fully optimise your profile (previously reserved for our high-ticket clients only).

Sounds good?


I think you'll agree that what you're getting here is packed with something you've never seen, or heard of before.

Heck, our customers keep telling us we should be selling this product for $5,000, or more. (Read the testimonials below if you don't believe me.)

But then most people wouldn't be able to afford it.

And that's the last thing we want.

So we're giving away this full Guide + 5 Bonuses for the ridiculous price of $97. You probably spend more on your night out.

I'm SO confident in this ebook, that I can guarantee it's one of the most VALUABLE PRODUCTS you could possibly find on the Internet.

And if you're wondering whether it's worth taking the risk, you'll be pleased to hear that...

THE RISK is 100% on US.

Your investment is protected by our 90-Day 100% Money-Back Guarantee.

You're either completely thrilled, or we'll refund ALL your money immediately - no questions asked, no hassle, no joke.

Just shoot us an email at hello@authority.marketing, and we'll give you a full refund.

So, if you want to:

  • Write your LinkedIn profile like a Pro Copywriter (and illustrate the TRUE VALUE of your product/service/expertise),
  • Save COUNTLESS HOURS on figuring it out on your own (and simply follow the step-by-step Framework that generated massive results time & again), 
  • Dominate 99+% profiles on LinkedIn,
  • Write ALL OF YOUR SECTIONS to play on your biggest strengths,
  • Spike curiosity, hook people into what you're selling, and provoke a RESPONSE...

...Don't think twice. Grab this opportunity NOW!

The Results Are In...

"The price really should be $5k or more for this value, so everyone reading this should buy it before Dina Calakovic listens to me and raises the price to $5k."

- Ken Underhill, CEO at CyberLife.TV

"I closed 10+ leads since I've optimized my profile according to your techniques. You guys are gems."

- Mubeen Anwer, eCommerce Coach (35 days after he bought our e-book.)

"I closed 2 clients in a day. I've experienced surreal results in 2 months. Your $97 profile guide has made me $3,000+."

- Alefiya Khorakiwala, Launch Copywriter & Strategist

"This is insane. I'm at step 7 out of 15, the material is outstanding, and I'm in full disbelief I paid this much for the full guide. This could easily sell for three digits - the current price is basically making me feel guilty of stealing.

No idea if you're doing this because you're in it for the long game, Dina and Stevan, but to anyone else I can only say: why haven't you bought this guide yet?"

- Marco Romano, Founder & Lead Dynamics 365 F&O Functional Consultant

"I went from having ZERO options to having companies like Amazon, Microsoft, and Zalando SE reach out to ME on LinkedIn — all thanks to Authority Marketing." 

- Mario Igrec, Global Security Manager at WeWork

"Dina is my better half, so you might think I'm biased when I talk about Authority Marketing - but numbers don't lie.

Who else has written a profile that effortlessly gets you involved in $100M+ deals?

I already had countless inbound leads from high-ticket clients, and every single one of them says the same thing: "I checked out your profile, and I have to work with you. And btw, who wrote that?!"

If I had to describe the results in one word it would be INSANE."

- Simon Town, Professional Networker

"I bought the material. I changed my old profile to my current version.

I am already getting DMs.

And I still haven't written down the final version.

Great stuff."

- Mariano A. Mantovani, Brand Manager

"Just had my first call with a potential client who actively referenced that reading my profile made the decision for him, BEFORE we'd even spoken, that he wanted to work with me. It was easy and just felt like a conversation between two friends. Lovely stuff - thank you!"

- Sam Smith, Founder of This Is The Changing Room LTD.

"The price indeed should be $5k or more. The way you've explained everything in detail with examples is just amazing."

- Swagatam Maji, Sales Funnel & Facebook Ads Expert

"I ate this book for breakfast and examples next to it for lunch.

What value for $, ridiculous. You can read at least 10 posts about "Do this, Do that, Lalala" daily, but that little book is more like a kick-in-the-ass copy/paste system with little own brain use and work."

- Robert Balkovec, Growth Marketer

"Your awesome made my week!

You pushed me in the right direction, and I received a new lead based on the wording from my new profile. This has NEVER happened before!"

- Jenny Tillgren, Leadership Development Programme Manager

"I purchased it last week and it's been a while since I have gotten something of that value for a fraction of what the price should be!

Thank you for making it available to us!"

- Jessica Murko, Web Designer

"For everyone still in doubt: This guide is worth every penny. And don't even look at it as an expense. It's an investment in your business. It's an investment in YOU."

- Bojana Bojanic, Conversion Copywriter

"I worked on my profile today using the 15 steps, and really enjoyed. I'm doing a complete career pivot, so it made something overwhelming, manageable. Thanks for making a helpful product!"

- Ryan Lafferty, Grammy-Nominated Songwriter

"I’m eating this book for lunch… and I’m making some adjustments to my profile right away!"

- Jake Victor, Direct Response Copywriter & Marketing Strategist

"Hi Dina & Stevan, I wanted to thank you both for your LinkedIn product. I've gone through it & updated my profile. I know it's not the level you both would do. I'm still so happy and proud of the change. It feels more original and more me. You both are superstars! Thank you!"

- John McGill, Confidence Coach

I want this!


(77 ratings)
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15 Steps to Writing a Killer LinkedIn Profile

77 ratings
I want this!